Pricing for value.
Every firm undersells their advice to some extent. Every firm has unprofitable clients. Pricing your service is a combination of time, skill, and value. But how do you capture all three and charge appropriately across all clients and not just some? What is a fair price and how do you measure and capture value that is often given to the client free of charge?
This webinar looks at how to price your service by clearly breaking your proposition into an intangible service (value add/advice/strategy) and a tangible service (deliverables/client meetings/reports/financial accounts etc). Clients are prepared to pay for deliverables, but are they prepared to pay for our intellectual property?