To squeeze the utmost out of this interview with Kirt, we pitched him headlong into real life scenarios that listeners will relate to, such as –

• Introducing current clients to a new service, as well increasing the uptake of services provided by other divisions of one’s firm
• What to do if the work that you do is a “best kept secret” in your community plus how to tactfully play your hand while serving on the committee of the golf club or on the board of your children’s school
• What comes next when a prospective client makes an expression of interest, such as downloading a strategy paper or coming along to one of your events

Throughout the interview, Kirt shares many timeless marketing principles which have served him well at the top end of town, linking them to the scenarios being considered for a professional services firm. Literally, there are too many to list here but here’s a sample –

• “When someone’s adding value in your life, that’s a relationship you come back to”
• “What do your customers care about?”
• “Marketing is the pursuit of ruthless experimentation”
• “Your marketing plan is as much about the things you are not going to do as the things you will do.”

Kirt’S CONTACT DETAILS

LinkedIn: www.linkedin.com/in/kirtdaunt

SCOTT’S CONTACT DETAILS

Email: scott@slipstreamgroup.com.au

Phone: 0409 870 330

LinkedIn: www.linkedin.com/in/scottcharlton

Web: www.slipstreamgroup.com.au

TO TAKE AN INTEREST IN TIM LANE’S MUSIC, WHICH IS FEATURED ON THE EPISODE

Spotify: Search for Tim Lane

Facebook: The Backstick Agenda (Please go and like the page)

Website: www.thebackstickagenda.com

To see film clips and to hear Tim’s music: www.thebackstickagenda.bandcamp.com

(To purchase Tim’s music, you need to register on Bandcamp before you can download.)