How to create more value in the eyes of your ideal client, and how to capture that value.
"How to create more value in the eyes of your ideal client, and how to capture that value."
Owning and running an accounting or financial planning firm can be overwhelming. There can be so many issues and opportunities competing for your attention that it's hard to know where to start and what to focus on.
We think it can be simplified into just two key tasks:
- Creating value for your ideal clients
- Capturing as much of that value as you can
This webinar will explore using this simple but powerful framework to clarify the priorities that will most impact your business.
We'll cover:
- How do you (a) increase your price more towards what your ideal clients are willing to pay and (b) increase how much they are willing to pay by delivering a more valued service
- How do you capture that value by driving costs down through better people and processes
- How to distinguish your business from competitors and establish a strong market position and how to promote