fbpx

Episode 69.

Design and Build a Brand for your Business


In this episode we talk with marketing expert Kirt Daunt about developing a winning brand.

Episode 69 – Design and Build a Brand for your Business

00:00
Available now on:

Amongst a range of interesting topics, we discuss two aspects that one should obsess over – 

  1. What your client needs and wants
  2. How to deliver this profitably to your bottom line


Kirt makes the point that doing a good job of the first helps you achieve the second.


Kirt also shares some interesting aspects about identifying one’s key client, starting with the thought-provoking question, “Who do you fight for?” He suggests that the aim of your marketing is to be famous with these people.


Making it real, Kirt spontaneously pulls in a wide range of examples – not just from the accounting and financial planning world but glass manufacturing; weightlifting equipment and even James Bond! The discussion truly is a celebration of how marketing can be interesting, appealing and, as Kirt clearly states….Fun!


The company with awesome marketing that Kirt mentioned during the “Rapid Fire Dozen” section was Catch: www.catch.com.au

Kirt also mentioned the book by Byron Sharp “How Brands Grow. What Marketers Don’t Know”.


The marketing book Scott referred to during the interview was “This is Marketing. You can’t be seen until you learn to see.” by Seth Godin.


KIRT'S CONTACT DETAILS

LinkedIn: linkedin.com/in/kirtdaunt/


SCOTT’S CONTACT DETAILS

Email: scott@slipstreamgroup.com.au

Phone: 0409 870 330

LinkedIn: www.linkedin.com/in/scottcharlton

Web: www.slipstreamgroup.com.au


TO TAKE AN INTEREST IN TIM LANE’S MUSIC, WHICH IS FEATURED ON THE EPISODE

Facebook: The Backstick Agenda (Please go and like the page)

Website: www.thebackstickagenda.com

To see film clips and to hear Tim’s music: www.thebackstickagenda.bandcamp.com

(To purchase Tim’s music, you need to register on Bandcamp before you can download.)

Thanks for tuning in!

Thanks for joining us on this month's episode of the Slipstream FM podcast. If you enjoyed this episode, don't forget to subscribe via Google Podcasts, iTunes, Spotify or Stitcher so you never miss an episode.


While you're there, feel free to leave us a rating and review to help us reach even more listens!

Are you ready to plan for your best?

Over two days of hands-on coaching with our expert team, you’ll walk away with an airtight business plan that will guide and motivate you to achieve more than you thought possible in your business and personal life.

Melbourne: 30 - 31 May

Brisbane: 6 - 7 June

>